If you’re wondering where this whole thing started, you’ll have to head on down the number line; back to 2017.
Bob was following his passion for apparel design, running an uber successful clothing store in Manhattan and making custom Donut apparel on the side for him and his friends to wear to shows at MSG.
Collectively, Bob and I have been to hundreds of shows. By 2017, Bob was wearing his custom Donut merch to every show.
After enough “Hey man, where’d you get that outfit?!” shout outs in the lot, the stars started to align. The fans wanted more than a lot tee to support their favorite band.
As longtime fans and a know-how for making top-notch apparel, we had a unique opportunity to fill that request.
So, Bob decided to parlay his custom clothing skills into a full-blown business and alas, Sec. 119 was born.
Why the name Sec. 119?
Well, it just so happens to be the best seat in MSG (Leo side) and also home of that infamous spicy chicken sandwich from the Bakers Dozen – 13 nights, 237 songs, no repeats and one spicy chick.
Today, Sec. 119 is grateful to be producing more Donut merch than ever before while continuing to put the fans first.
We've even expanded our offering to include officially licensed Grateful Dead apparel with more of your favorite bands on the way.
Beyond making great clothing for fans like us, we want our business to be inspired by the principles that made Phish and the Grateful Dead successful. Through a respect and passion for our craft, we aim to serve the community, have fun, be playful, take risks, do new things, and be part of a bigger message of taking care of each other.
We’re glad, glad, glad that you’re here.
– Gregg, Bob and the Sec. 119 family
P.s. 119 is also the age of Runaway Jim, which is neat.
